The Political Arena Brought Online

In Singapore, there were times when people gleaned information about the upcoming political debate, or the White Paper given by the Prime Minister;from the television and the radio. Where people were eager to have their opinions expressed through the rallies each different political party ran to garner support, and through the newspapers where people get their most updated version of events the political parties are running. However, those were the yesteryears. How often do people actually flip the newspapers to attain information about the political arena and their happenings? 

People now utilise social media for everything, including politics. 

A few years back, we see strong political presence, spanning from the unfortunate "Tin Pei Ling incident" to the ministers beginning to have social media sites to boost their popularity in the younger generation. 


Here is an alarmingly quirky video of Miss Tin not knowing what to say in face of the reporters that were interviewing her. And this video made it to YouTube, accompanied with her flailing arms and stomping feet, this video was a hit. 

And then we have her getting her own Facebook hate page...

As we all know, nothing came out of having all the negative news and feedback from both online and offline about Miss Tin... She still made it into the Marine Parade GRC, and still is part of the GRC. 

There is of course instances where there has been a powerful use of social media and online media in generating positive hits for the political arena. We have this man>>

Mr Barack Obama. The man who revolutionised the process of gathering votes, who advocated "Change", and came out of the online voting process a winner.

Here is an example of his voting homepage, where all everyone had to do was to donate a little to help him keep his campaign running. And when there are that many people donating just a little, he out won Romney with the amount he spent on online advertising as seen here:

We can now understand why you lost Romney *shakes head*, Obama was quicker in hopping on the express train of technology, just LOOK at the difference he spent online! A waiting landslide victory I will say. 

Never ever underestimate the power of social media and the online media, because online is where everything is is faster, easier, and much more potent than what is see on traditional mediums of communication. If you are an aspiring politician, you know you have to go and sign up for a facebook/twitter/instagram as soon as possible, and never post up probable pictures that would strike back at you- just think Miss Tin and her Kate Spade.